Google Chrome will block auto-playing Flash ads from September 1

Google Chrome will block auto-playing Flash ads from September 1

Video players will still work, but non-essential Flash content, like ads, will be blocked. Google has a set a date of September 1 for when its Chrome browser will block all Flash content that isn’t “central to the webpage.” Flash content, such as ads or auto-playing videos on non-video websites, will be automatically paused by default—but you can click to play them if you wish. Embedded video players on sites like YouTube and Vimeo will still work, of course.

The Flash-blocking feature was initially rolled out to a beta version of Chrome earlier this year. At the time, Google’s Tommi Li claimed that the reason for the blocking was battery life, thanks to auto-playing Flash ads consuming a large amount of CPU time.

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