Over-the-top – (OTT, Over-the-top Video, Over-the-Internet Video) – Over-the-top is a general term for service that you utilize over a network that is not offered by that network operator.
It’s often referred to as “over-the-top” because these services ride on top of the service you already get and don’t require any business or technology affiliations with your network operator.
Sprint is an “over-the-top long distance service as they primarily offer long distance over other phone company’s phone lines. Often there are similarities to the service your network operator offers and the over-the-top provider offers.
Over-the-top services could play a significant role in the proliferation of Internet television and Internet-connected TVs.
This term has been used to (perhaps incorrectly) describe IPTV video also. See Internet (Broadband) TV.
Using video in today’s ever changing, fast paced multi-media world are not limited to the content itself but also span dimensions such as ‘What distribution technology do I use?”, ‘How do I secure the content on offer?’ or ‘What kind of revenue model is promising right now?’.